Undeniable Report

Introducing the

Real Stories. Bold Insights. No Fluff.

REAL STORIES. BOLD INSIGHTS. NO FLUFF.

Let’s be honest. We’re drowning in content and starving for truth. Every day, we scroll past tips, tricks, hacks, and hype, and still wonder why lasting change feels so far out of reach.

Why I created the Undeniable Report.

It’s not a blog. It’s not a newsletter.

It’s a straight-talking, no-fluff, insight-packed resource for people who are tired of almost, and ready to build a life and career that no one can ignore.

Each short article distills the core ideas from my book Just Be Undeniable, the same strategies I’ve used to coach high-performing executives, lead massive culture transformations, and rebuild my own life from the ground up.

You'll get:

One bold idea per article, direct from the book
A quick, personal or client-based story to bring it to life
A clear takeaway you can act on immediately
And an invitation to go deeper, through the book, a keynote, or coaching

No fluff. No theory without action.
JUST TRUTH YOU CAN USE!

If you’re a leader, entrepreneur, athlete, or anyone building something bigger than yourself, and you're done waiting for motivation, you’re exactly who this is for.

This is the real stuff. The mindset, systems, and science behind becoming consistent, resilient, and absolutely undeniable.

Subscribe now and get the first monthly issue:
“Why Being Undeniable Is the Only Strategy That Works”

Let’s stop talking about potential. Let’s start building results. Let’s go.

Your Habits Are Either Helping You or Hurting You

There Is No In-Between

Let’s just get this out of the way: your habits are either working for you or they’re slowly wrecking your future while you scroll Instagram and tell yourself you’ll “start on Monday.”

That may sound harsh—but it’s the truth. And if you’re serious about becoming undeniable in anything—career, health, leadership, legacy—you need to understand this now: success is not about intensity. It’s about consistency. And consistency lives and dies by your habits.

You’ll walk away understanding:

Why big goals don’t matter if your habits don’t support them
How your daily actions vote for the person you’re becoming
Why people don’t rise to their goals—they fall to their systems

You’ll also get a short story from my own coaching journey, where I saw firsthand how one simple habit change could shift someone’s entire trajectory—and how that lesson changed the way I coach forever.

WANT TO GO DEEPER?

I walk you through the full framework for building sustainable habits, designing better systems, and becoming the kind of person who makes progress look inevitable.

The Real Reason You Can’t Stick to New Habits?

Your Brain Is Lazy—Use That.

Here’s a fun fact: your brain isn’t trying to make your life better. It’s trying to make your life easier. And unfortunately, “easy” usually looks a lot like doomscrolling and skipping leg day.

In this piece, we break down the real science of habit formation—not the motivational poster version, but the actual neural programming that runs your day.

I’ll walk readers through research from Dr. Wendy Wood and Dr. Joe Dispenza to explain why 43% of your actions today weren’t actually decisions… they were autopilot behaviors. Then I’ll show how that “laziness” can be weaponized—if you know how to build repeatable routines that your brain can adopt as default.

Key insights include:

How habits get encoded in your neural circuits
Why your brain resists change, and what to do about it
How repetition, not motivation, rewires behavior for good

You’ll also get a quick anecdote about a client of mine who used this exact insight to overhaul his morning routine and reclaim 90 minutes of productivity before most people hit snooze.

Micro-Habits Are the Secret Weapon of High Performers

Why They Work When Motivation Doesn’t

Stop trying to meditate for an hour if you can’t sit still for two minutes. Stop trying to run five miles when you can barely find your sneakers. Start small—and win daily.

Explore the most practical, no-excuses tool in the arsenal of people who win long term: micro-habits. We’ll cover what they are, why they matter, and how they’ve helped everyone from Fortune 500 CEOs to Ironman athletes and blood donors save lives, hit goals, and change their stories.

You'll get:

The “Two-Minute Rule” and why it’s magic for momentum
Why micro-habits beat motivation every time
Real-world examples, including the man who saved 2.4 million babies just by donating blood regularly (yes, really)

You’ll get stories, science, and strategy—and leave with one clear challenge: pick one ridiculously tiny habit and do it every day for 90 days. No skipping. No starting over.

THE BOOK

At its core, Just Be Undeniable teaches that success isn’t about luck, talent, or waiting to feel ready. It’s about becoming the person who consistently shows up.

Just Be Undeniable delivers a proven framework for rewiring your habits, upgrading your mindset, and mastering the small daily behaviors that lead to extraordinary success.

What if becoming extraordinary wasn’t about talent, luck, or waiting for inspiration, but about becoming a master in building the habits that serve you well, being highly committed, hyper consistent, and so relentlessly focused that success can’t help but notice you? Just Be Undeniable is your battle-tested blueprint to do just that.

Written by Stephen Childs, a seasoned leadership practitioner and executive coach, Just Be Undeniable delivers a proven framework for rewiring your habits, upgrading your mindset, and mastering the small daily behaviors that lead to extraordinary success.

You won’t find fluff here, just deeply practical tools, neuroscience-backed strategies, and battle-tested stories that help you stop negotiating with your potential and finally do the work that matters.

This is the book that helps you stop asking, “Can I really do this?”
And start answering, “Just watch me.”

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Introducing the